Runa Concept was founded by Lili Areyfulina, whose playground is the whole world, from LA's beaches to St. Moritz's mountains, in 2013, after Lili’s fateful encounter with Colette's team which demanded she reproduces earrings she was wearing at the moment for the store. With the legendary store's blessings, within the span of a year the small jewelry brand expanded into an internationally acclaimed product line, with a large celebrity following, specifically favored by Madonna, Pink, Lady Gaga, Katy Perry, Ashley Graham, Miley Cyrus, Lil Nas X and other A-list celebrities.

Products are fabricated using materials of the highest caliber, with designs in antiqued gold, and accents of diamond and sapphire. Some of the brand's most sought after pieces include ear cuffs, full finger rings, and body chains.


Lilya Areifulina explores her curiosity and love for craftsmanship through RUNA. The process begins with Lilya hand-painting each design concept dreaming-up a series of playful, modern, and sexy silhouettes adorned with the most opulence of semi-precious and precious stones. She then brings her concepts to life in her workshop working with a team of highly skilled artisan makers to mechanically engineer and produce each of her sculptural creations. Contemporary arrangements of diamonds, emeralds, sapphires and gems are crafted in to vibrant motifs with her signature styles; culminating in to a unique and remarkable collection of jewels.